In 2022, a friend of mine asked to sponsor him using his NIL to create a custom P.U.R.E. Jersey Tee, and P.U.R.E. Athlete was born.

P.U.R.E. Athlete is a brand standing for Peace, Unity, Respect, and Empathy. Founded in 2018, P.U.R.E. is a lifestyle brand that focuses on the progress and growth we experience day to day.

We sign NCAA Athletes and create custom "jersey shirts" using their NIL. All athletes receive 20% of each individual shirt they sell.

Student-athletes are paid 30% of each sale they make. Our shirts cost $35, athletes will receive $10.50 per shirt and so on.

Nothing. This is a free activation with zero costs incurred by the student-athletes, programs, or universities.

We will create a player card for our launch, so 1-2 photos of you playing your sport. You can send those to @pureathleteny on Instagram.

Review and execute the contract and disclose with compliance. That’s it. We handle the rest while student-athletes remain focused on their sport.

Royalties are distributed the first of every month. These payout parties are scheduled on the same date for all student-athletes with royalties based on sales that occur after the last distribution.

Absolutely. In addition to P.U.R.E. Athletes marketing efforts, promoting this on personal social media platforms will lead to more sales and money in the athletes pocket.

We post our collaboration on Facebook, Twitter, and Instagram to gain the most traction for each athlete.